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Website persons can be an intimidating subject for most people. Bring keywords into the mix and the conversation can become utterly scary for some. I like to take the scariness out of website design and SEO, so I recently performed a training webinar that used Winnie the Pooh and his friends to talk through the … Continue reading Mapping Keywords to Website Personas
The web is abuzz about GDPR and it’s something that website owners cannot ignore. While GDPR is focused on websites servicing the EU, in reality, virtually any website, anywhere in the world needs to be concerned about this ruling because so many of us cater to people worldwide. The struggle with WordPress is not the … Continue reading GDPR and WordPress: Why You Need to be Concerned
I’ve been a longtime user of the free Yoast SEO plugin and I’ve been starting to utilize more and more of their premium extensions. I’m not alone. Over five million WordPress website owners use Yoast SEO too! But are these users truly helping their SEO? In most cases no, but it’s not the plugin’s fault. I … Continue reading Optimize Your WordPress Website With Yoast SEO Plugins
The landscape of SEO is constantly changing. Excelling at search engine optimization means understanding what modern SEO is and what needs to be done to remain competitive in search. Small business owners and entrepreneurs need to stay vigilant and adapt to this ever-changing SEO environment. If they fail to do so, they will be left behind in … Continue reading The Entrepreneur’s Guide to Today’s SEO
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